Welcome to ClickZ Experts

ClickZ Experts
Advice and opinions, by and for marketers

What's a Media Company?

More WHAT'S THE BUZZ? WHAT'S THE BUZZ?
Media is no longer a simple buy/sell preposition. Agencies and media companies alike ignore this at their peril.

Are You Optimizing the Way Homer Simpson Diets?

More ROI MARKETING ROI MARKETING
Optimizing your site or campaign and keeping off the donuts both take work. A lack of commitment can keep you from getting the results you want.

SES Chicago: Speakers Speak Out

More PAID SEARCH STRATEGIES PAID SEARCH STRATEGIES
What major changes do search engine marketers want to see from the PPC search engines next year?

How Blogs Drive More Sales Than Social Media Sites

More ACTIONABLE ANALYSIS ACTIONABLE ANALYSIS
Blogs can be highly effective and cost-efficient in driving sales, but they aren't a quick marketing fix.
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